4 most influential women designers in the Fashion History

By Zaineb

Each area is known for its superheroines, who had a powerful effect on society. Designers are the heroines of the fashion industry: They convert their visions into great masterpieces, renew ancient fashion manufactures and create unused lifestyle brands.
On the occasion of International Women’s Day and in the honorable glory of the women’s designers that have glowed the path in fashion design, MAFTfashion is celebrating the four most powerful female designers in fashion history.

We are going to talk about the four of fashion's most beloved women designers whose names still deep-rooted until today:
Coco Chanel, en 1944 à Paris 


                                                                                (Source: https://lemde.fr/2DNcGnH )

Undoubtedly, Coco Chanel is the top supreme designer who has left the strongest mark from the ancient centuries up to now, her influence today still powerful and loud.

She began her journey as a designer during the first world war, she was the pioneer who used the underwear’s material over all her collection, introduced the notion of staples from sport’s.
wear turning into women’s wear, the little black dress, the tweed jacket, the statement cocktail necklace, she invented the cozy, boxy pieces as well and of course without forgetting her famous charming perfumes.
If you’d like to have a deep read about how Coco Chanel changed fashion click here.

She is an Italian fashion designer who founded a respected leading couture house in Paris.
Her career’s departure was in 1927, she was preeminent at tailoring and in the development of structured jackets for women and she was the first to involve the visible zippers.
She’s been known by her Surrealist fashions of the 1930s and by her fancy and humorous accessories, for instance, her famous telephone purse and a shoe hat:


Schiaparelli Telephone Bag


Elsa’s innovative (and infamous) Shoe Hat, 1938, Wool felt and silk velvet, Victoria and Albert Museum (Source: https://bit.ly/2VJfolL)


Overall, her collections’ style was specified by an unexpected look with high-end, well-fitting pieces.

She is the daughter of the founder designer of the fashion label Prada (Mario Prada), who runs a prestigious company specializing in leatherworking retailer which was taken over afterward by Miuccia Prada turning it into an outstanding fashion house.

The latent part of M.Prada’s career that she was a holder of a doctorate in political science, her hyper-intelligence was obviously led in an inventive vision and complicated references in fashion. Between 1992/93, she sat a sister line to PRADA, MIU MIU according to her childhood nickname, this innovative trendsetting was specified by Playful prints, artistic details, and peculiar accessories.
Here’re some of the prettiest MIU MIU pieces ever shaped by Miuccia Prada:


                                        Miu Miu swimming


Miu Miu lace-up boots


                                                                                                        Miu Miu brooch

miu_miu_floral_bag                                                                                                        Miu Miu shoulder bag


                                                                                                   Miu Miu heels

Finally, if you’d like to have a sight to the MIU MIU’s latest collection 2019, click here.

Undeniably, Phoebe Philo is one of the most respected and powerful designers working today, she is a British designer, passionate by fashion from a very young age when she began to sue her clothing putting her own unique trail.
Her creative side outspread and continued to add an uncommon touch of her own. Indeed, when she became Chloe’s creative director, she invented:


Waisted trousers:
DECEMBER 2010 - High-Waisted Wide Leg (Source: From the archive of Céline)


Baby-doll dresses:

Wooden wedge shoes:


The padlocked Paddington bag :

The Chloe Paddington bag by Phoebe Philo
Then she‘s been named the creative director of Céline which facilitate to make this brand magnificent and beaming until now. She inserted a new aesthetic look such as the well-tailored pieces with a hint of minimalistic chic, that might be followed by many designers for the coming seasons.
These women have been featured on the most powerful women in the fashion design industry, their successful making is indeed immense and impressive.
Every woman is able to leave a huge mark in society if she believes it.

1/The Little Black Dress:
Before Coco’s reinvention of the black dress in crèpe de chine, the color was exclusively reserved for the act of mourning. Coco Chanel, the rebellious lady, was so not convinced by bright colors like green and red that she decided to change the trend. In 1926, the little black dress, introduced by Coco Chanel, was instantly claimed by Vogue Editors as Chanel’s “Ford moment” and labeled it as a “frock that all the world would wear”. The point of Coco through this dress is to liberate women of the Victorian era from the dresses that were suffocating them and so letting them feel comfortable and elegant in it.
The dress is revolutionary for both its striking silhouette and dark tone. She made black a color that could be worn every day.
We found an anecdote that happened between Coco and Paul Poiret who “scoffed at Chanel in the street, mockingly asking her, “What are you in mourning for, Mademoiselle?” The quick-witted designer responded, “For you, dear Monsieur.”

2/The introduction of Jersey:
Hopefully, she did it. While it was uniquely reserved for men’s underwear, Coco was intrigued by this inexpensive fabric and saw a potential for womenswear. When she opened her first shop in Paris, many of her clothes were made in Jersey. At first, her clients who were used to luxurious materials were shocked by her choice of this garment. She targeted women with an active lifestyle who were liberated after the WW1. Prior to her use of jersey, the material was used to make men’s underwear and sportswear.
What is jersey fabric?
"Jersey fabrics are knitted rather than woven, the right side of the fabric shows a knit stitch and the wrong side shows a purl stitch. They have a varying amount of stretch and can be very soft and drapey like our viscose jerseys, through to more structured jerseys such as double jersey which is easy to sew with. Knitted jerseys are suitable for tops, dresses, skirts, wrap garments and patterns that require all-way stretch fabrics".

3/Chanel no. 5 Perfume :
In 1921, Chanel No. 5 was introduced as the first perfume with an artificial scent using synthetic compounds rather than essential oils unlike the perfumes of the era. She was the first designer that actually named her fragrance after something other than the house name. Before the launch of this perfume, Coco Chanel met the Russian émigré, Grand Duke Dmitri Pavlovich who introduced her to a Russian perfumer, Ernest Beaux.
Chanel No. 5 - In 1921, Coco Chanel asked perfumer Ernest Beaux to create something that "smells like the woman."
Between ten perfumes that were imagined specifically for Coco, one had to be selected. She was seduced by the sample No. 5, which was her lucky number. Back to that time, coco was always repeating this: “I always launch my collection on the 5th day of the 5th months, so the number 5 seems to bring me luck – therefore, I will name it No. 5.”

4/The Breton Top :
After a trip to the French Riviera, Coco Chanel was so inspired by the sailors’ uniform that she used the stripes for her 1917 nautical collection. Since then the sailor top has become one of the most stylish items in the world, worn and adored by many of the biggest fashion icons in history such as Brigitte Bardot, Audrey Hepburn, Jane Birkin, and Alexa Chung. Origin of sailor top: “Designed for functional purposes, the traditional cream and blue ‘La Mariniere’ became the official uniform of navy seamen in Brittany after the 1858 Act of France”.

5/ The Chanel Suit:
When the WW1 started, thousands of men had to fight during the war so women had to take their places in the workforce. It was a challenging opportunity for Coco Chanel to develop practical and chic clothing for the new active women. She introduced what became known as the classic Chanel suit: a collarless cardigan jacket with tight-fitting sleeves, braid trim and embellished gold-colored metallic buttons matched with long knee skirt.
Her invention reflected a contrast by creating something both practical and feminine. She kind of liberated women of la belle epoque. Coco's main inspiration source was obviously menswear and she even wore her boyfriend’s clothing and that’s how she was convinced by the fabric's beauty and its comfort.
The Chanel buckled tweed jacket one of fashion’s most elegant and most remarkable pieces in fashion history.

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